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13 October 2009

Effective Squeeze Page Strategy

When it comes to marketing, squeeze page is normally use by direct marketers. Iternet marketers borrow copywriting techniques from offline direct response marketing to promote their product.

By the end of this article, you will learn an advanced method of using squeeze page to increase your sales.

What is Squeeze Page?

Squeeze page is a single web page (landing page) with the purpose of creating an opt-in email list for suspects (people in your target marketplace), prospects (people who have responded to your marketing but have not purchased, and customers (people who have purchased something from you.); that means NO exit hyperlinks should be placed on this page. The goal of the landing page is to obtain the visitor's email address. Any additional information could distract the user to navigate to a different website.

Any internet user that subscribes to a mailing list is highly targeted because they have agreed to get information from product and service you provide. Internet marketing requires building an opt-in list for subscribers. Even if you don't have your own product yet, it very important to have a squeeze page. Yes! It is very important.

You might ask yourself, "how can I build a mailing list if I dont a have a product to sell or promote? It doesn't make any sense". I'll tell you, it does make sense because the concept is to build trust, relationship, social influence and share your experience with your subscibers.

Consistent follow-up creates a predictable and profitable stream of prospects and customers that buy. Your "follow-up" is building sequence of communication on the previous messages you've sent to your subscribers. For instance, you might start your second letter by saying, "10 days ago I sent you a letter..." Small businesses that capture leads and follow-up with them enjoy higher conversion rates and a higher percentage of referrals than those that don’t.

I will give you more tips on follow-up's but let's leave that part for now and focus more on how to build your money making list. This is where you need to invest time and money to achieve a better sales result. It is part of your online business assets. Any little mistake could cost you a lot. So, you need to be careful. Below are some good tips that will help you.

Your Template should look Professional

The worst mistake to make is to put up a shady template and expect people to subcribe to your mailing. Impress your visitors with a good looking template including your layout. Every point in your webpage should uplift the brand value of your product.

Use Coloured Text

If want to draw visitors attension to a particular sentence, use red. It is often where the eye looks first. But avoid using it repeatedly

Videos, Images and Audios

There are different ways an internet user could be influenced. Most of them happen to be influenced by visuals. So make it a point to include at least one video and few images concerned with your product or offer. A demo display of your product could dramatically increase your chances to capture his lead. If you can’t make a video, insert an audio about your product.

Assure Personal Privacy

Internet users are very cautious about giving out personal information and email addresses, some don’t want to share. Gain their trust by reassuring them that their email address and any personal information will be secured by you. Let them know that they will only receive a certain number of emails per month.

Offer Choices

Democracy is a beautiful thing. Giving your subscribers choices of what they wish to receive from you gives you the control to provide to your customers. This also gives them satisfaction of not having to sift through irrelevant material.

Deliver on Your Content Promises

Make promises on what they should expect to receive in their emails from you and deliver (literally and figuratively). By letting the recipients know what they will be getting in their emails from you for signing up they will want to open the emails—to see what you have to offer.

Keep it Simple

The easier it is to do something, the more likely it is someone will do it. If signing up for your email list is as easy as typing or writing their address - you will see many more addresses signing up.

Note: If you don't have a niche or an affiliate program, I will advise you to do so because it will be a lot easier for you.


swasa said...

Wow! Very nice information provided.

Robert said...

Great post on building a squeeze page. You know how the saying goes: "The money is in the list". To become successful as an internet marketer, you really should build a list of subscribers. Equally important is building a relationship and trust with those subscribers before selling them anything.

Blaise Dominguez said...

Thats right Robert. Some internet marketers dont realise how effective squeeze page is. I learnt how important it is to build a mailing liat through an Internet Marketing Guru John Reese and it has been very helpful.
Thanks for your comment Robert.

Adit Creation said...

Nice blog it is maintained good and also have good post about Search Engine Optimization and Internet Marketing.

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