2. Generate subscribers
3. Recruit active affiliates
4. Generate targeted traffic
5. Generate links
6. Create product
7. Build your network
As an example, suppose you are arranging an affiliate-based approved mailing by a website owner or newsletter publisher. Rather than just giving them copy to mail (or letting them create their own), you might offer to do an interview with them that relates to the topic of your product.
They could offer the audio recording of that interview to their subscribers as a bonus for ordering your product, increasing profits for both of you. You each get to use the interview for other purposes, with the agreement that neither of you will give it away free.
If you plan this right, you can arrange a number of these interviews that cover all the major aspects of your topic using interviews with experts. This is a much easier deal to arrange than just asking someone to do an interview and spill their guts for nothing.
This shows real respect for their knowledge in addition to making them money, so it helps build the relationship with these individuals. That means a lot more in the long run than just saying, "Hey. I'll give you 50% to promote my stuff." And, since the deal promotes them as much as you, it's much easier to get them to continue the offer indefinitely instead of stopping with a single commission-based promotion.
So, with a process like this, you're looking to: drive targeted traffic, sell product, create product, build your personal network, recruit active affiliates and generate links. Plug a few places into the process where people who don't buy can sign up for your list, say through an affiliate-branded mini-course that promotes your product, and you've got the Grand Slam.
This is really just an example of building a better offer.
Promoting your site with articles? Do a very in-depth version that will serve as a lead generating report or a chapter of a book. Then use a shorter version that still offers useful information as the submitted piece.
Want to get to know some of the players in a specific niche market? Create a product that includes them or points to their sites. Introduce yourself, give them a review copy to let them know what's being said, and take it from there.
Look at everything you do and see how you can connect at least two or more of the goals listed above into the process. Spend a half hour on that right now, and I'm sure you'll find lots of ways you can put this idea to work to increase your immediate profits and long-term growth. If you're not sure where to start, start anywhere. Got a product? Pick one of the 7 things and ask yourself, "How can I do more with this process?"
Repeat it for each thing on the list. Then go do it. When you're done, pick another part of your business and do it again.
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