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26 August 2009

SEO is Pointless If Your Website Does Not Convert

Getting listed on Google first page is what every internet marketer targets. Nevertheless it is not good when you get a lot of traffic with a handful of costumers. It indicates that your search engine optimisation is pointless and you will definitely lose a lot of money. There's no need to worry. I will guide you on how to improve your conversion rate.

When I initially began internet marketing I used Google AdWords to promote my site. Until I discovered conversion tracking I was not able to determine how my email marketing was performing and I did not know how important it was. Therefore it is essential for you to understand what conversation rate is all about and how to convert your visitors to potential customers.

What is Conversion Rate?

It is the ratio of visitors who take a desired action. This desired action could be subscribing to a newsletter, buying a product, membership registration or perhaps downloading a software.

Why is your conversion rate very important?

The main reason to improve your conversion rate is to achieve more customers without spending more money on advertisement.

Let's assume you sell your product for £30 and your website conversion rate is 1% (1 person actually places an order out of 100 visitor). It means that you will sell 2 units if 200 people visit your website. If you want to double your sales, you have to double the number of visitors that come to your website which is quite difficult.

Here is what you can do to increase your conversion rate:

Find web pages on your web site that have a high bounce rate. If you use Google analytics, look at pages that have a higher bounce rate. Identify why people leave that particular page without fulfilling their desired task and improve on it. Also check if there is 404 (not found) pages. You can delete it or create a redirect link. It will prevent customers from leaving.

Adding a "call to action" is an important aspect in marketing and promotion. After you've established something valuable to offer, you should direct your visitor to take the next step by adding a call to action. Chances are that a visitor may only view a single page of your website. As a result, all pages should contain a call to action so that your website visitors know what to do. Keep it simple and do not use multiple options.

Drive traffic to the most relevant pages on your website. For instance if you advertise on Google AdWords for the search term "buy inexpensive computer software" then your landing page should be a page about features of your computer software and make it possible to buy this computer software right on that page. It also applies to visitors that you get through your search engine rankings.

Include a free gift on your thank you page. Maybe a free ebook or post a video that contains a special offer but remember not to make it too long, just about anything special to offer. It will help retain potential customers.

Conclusion: It is likely that customers will revisit your site to learn more about your product. Some may revisit to “learn” more about you, the company, possibly looking for affiliate programs or maybe looking for press releases. Whatever the reason maybe you should optimize your conversion rate because there are so... many ways you can benefit from it.

25 August 2009

The Effectiveness Of Your Web Pages Is Very Important!

You know that a high ranking is very important to get high quality targeted traffic to your website. The more targeted your visitors are, the more you'll sell on your site. However, a high ranking alone is not sufficient. Many webmasters have the difficulty of visitors buying their product even if the way the visitors reached the site indicates that they're interested in the products. For that reason, i am going to tell you in a new step you can take to improve the effectiveness of your website.

The first 3 critical points:

Make a good first impression or your visitors will leave immediately. When visitors come to your website, it is very important that you make a good first impression. Before a web surfer starts reading the content on your web page, your page must pass these three vital points:

Your Web Page Must Load Quickly.

People hate to wait for a slow loading web page. If your Web pages don't load as fast as possible, a lot of visitors will head off for a better website before they have had a chance to take a look at your web pages. Consider people using 28K/56K modem to surf the Internet. Assuming your web page is 120 KB big (including the images and videos), then it takes 16 seconds to load the page. Would you wait so long?

Your Website Must Look Good.

You must have a professionally designed template. People don't want to purchase from a shady website. It is very important that your web pages look perfect. You can hire a professional web designer if required. The same is applicable to your link pages. When you exchange links with other sites, make sure that your link pages look attractive. Other webmasters would want to create a link with you.

Don't Use Automatically Generated Doorway Pages.

Automatically created doorway pages might bring some visitors to your site but you should bear in mind that search engines don’t like spamdexing. Must often, they consist of nothing more than a list of buzz-words. There is no way you can get good results with this technique because web surfers usually close this web page.

If your website falls under one of these categories, then you have made it hard for visitor to read your content or buying your product. In my next blog, i will discuss on the key factors that will improve your conversion rate of your website. I am going to tell you how to keep potential customers on your site. Finally, i am going to tell you how to close a sale on your website.

20 August 2009

Top 15 Ways to Build Your Subscriber List - Special Offer!

Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you've completed the first step and are on your way!

Below you will several list-building ideas that will help you make the most of your email marketing efforts:
  • Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.

  • Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
  • Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. (Note: If you don't have a Privacy Policy, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form for your readers to review.

  • Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
  • Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they'd be interested in.

  • Archive past newsletter issues. A "library" of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.

  • Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher's newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!

  • Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on "goodies" throughout the year, your subscribers are unlikely to leave.

  • Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.

  • Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.

  • Include a "Sign Up" button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.

  • Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.

  • Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more "believable". To increase that believability, include full names, locations and/or urls; don't use "Bob K, FL" as a testimonial name.

  • Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.

  • Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

Please leave your comment to improve my blog.

18 August 2009

New Keyword Elite 2.0 Tool

Brad Callen has released a new keyword research tool called Keyword Elite 2.0. This new version will be available this month on 25th August at 12:00 noon.

He has added some new modules for you to research more on keywords. This new keyword elite 2.0 has being designed to increase your experience and much faster interface when generating your list of keywords.

Adwords Time Machine: It gives a detailed view of the adwords Ad history of any Adwords Advertiser for complete six months.

Advanced Google Site Targeter: It will locate any site that is using Adsense, that you can advertise your business on.

JV Diamond Miner: This easily locate websites that are building email lists, allowing you to obtain traffic from their already profitable online business.

CPA Magnet: This is where you can find many high converting CPA Offers.

Keyword Elite Review

Go to Keyword Elite 2.0 and grabs a free ebook "Keyword Minuit" and get more detailed explanation of his new software.

2 August 2009

High Google Ranking Using A Trick?

Webmasters have discovered a trick on how to get a higher ranking on google search engine. This trick takes the advantage of other website forcing them to link to the webmaster. They create a code containing information that causes the search script on the reputable website to include a link to the website of the webmaster. This method helps increase link popularity and gets a higher ranking on google.

But is this TRUE or FALSE?

Sorry to tell you but this is false. You might get short term result with this trick but it won't last long. This is because search engines have modified their crawling system. So if you dear try to use a trick to optimize your website, it will be banned from the index page and you will lose everything you have worked hard for.

Are there safer ways to get higher ranking

Yes! And i will reveal the secrets Pro's don't want you to know. Instead of trying to trick crawlers-based search engines, use ethical search engine optimization methods and you will get a long-term result with your website. I will give you what you are looking for there is no time to waste.

Backorder Expiring Domain: Target domain that is about to expire. Place a bid or a backorder to buy the domain name when it expires. But before you spend that money, make sure you visit the website to determine what it looks like, if the content is very reliable, is it safe for transaction? Read the comments, reviews or testimonials, and if possible buy the product they sell. If you are satisfied with the website, you can place your backorder but there is a minor problem. How can you tell if the expiring domain is not backordered by someone else where. Well here are some of the top websites that provide good domain service - Pool, Snapname and Enom. They use a network of registrars to hit the Verisign servers at frequent intervals (but not too frequent to get banned) and snatch as many requested names as possible. Also read Mike Davidson's How to Snatch an Expiring Domain. Domain ago is very relevant to your website ranking. I recommend you buy an expired domain.

Reciprocal Linking: Like i said, creating a link to other websites is very important because it will help get your web page indexed faster than submitting it to a search engine. Join a popular forum related to your website, share your opinion and include your web page Url. Create a link to new blogs related to your site. There is a 90% chance of them linking back to you. It will help to boost your link popularity. Remember, if your website gets indexed it does not mean it will appear on any search engine. So make sure you submit your web page to directories and search engines. Download a demo version of IBP software. It gives you an option on how to create a link to any website you want. You can create a free reciprocal link exchange and Increase you web presence by finding quality, relevant reciprocal link partners and exchange web links with other sites using their innovative link exchange system. Free membership gives you access to their link exchange database and management dashboard. Get a reciprocal link from XHII directory. Relevant Link Exchange Program - Increase your website's search engine rankings and traffic with Link Diary, which Helps you find relevant reciprocal and three way links.
Free Web Directory

Free Directory Submitter: I just discovered an awesome directory submitter and believe me this free. It is very simple - just fill in your website URL, description of your website and few keywords - that's it! I can't believe how good this tool is and still it's free to download. Most webmasters will charge you just to submit your site but this directory submitter will list thousands of place you can submit your site for free. Grab this directory submitter and get a higher on google search engine.

Submit Your Website To Thousands Of Website Directories Instantly!